76% think the government should prohibit experiments on any live animals which casue pain, suffering, distress or lasting harm.

Retailers

Thank you for your interest in supplying cruelty free products. Offering ethical products will enable you to attract the ever growing ethical consumer market, while also helping to make a brighter future for laboratory animals.

Animal testing is an important issue for consumers today:

  • Ethical spending in 2005 in the UK amounted to £29.3 billion*
    *Co-operative Bank annual Ethical Consumerism Report 2006
  • 79% of people said they would be likely to swap to a brand that was not animal tested if they discovered that their existing brand was tested on animals**
    **BUAV poll by Opinion Research Business 2004

Do you manufacture cruelty free products? Or are your products currently animal tested, but you want to go cruelty free?

Congratulations — by visiting this site you have taken the first step in going cruelty free. Like many companies you probably want to respond to the public's call for ethical business practices and ethical products. So why not join over 200 other companies and sign up to the Humane Cosmetics Standard (HCS) and/or the Humane Household Products Standard (HHPS)?

What are the Humane Cosmetics Standard (HCS) and the Humane Household Products Standard (HHPS)?

Launched in 1996 by an international coalition of animal protection groups from the European Union and North America, including the British Union for the Abolition of Vivisection (BUAV) the HCS and the HHPS are the world's only internationally recognised standards that enable consumers to easily identify and purchase cruelty free cosmetics and household products.

What are the benefits of joining the scheme?

  1. Increased market share of the ethical consumer market
  2. The use of our leaping bunny logo to enable consumers to easily identify your products as cruelty free
  3. Ongoing marketing opportunities:
    • Company information and logo detailed on this website
    • Company information and logo detailed in our Little Book of Cruelty Free
    • Potential to get involved in promotional events

How does my company get approved?

To be approved by the Standards, or Leaping Bunny scheme, your company must:

  • No longer conduct or commission animal testing
  • Apply a verifiable fixed cut-off date i.e. a date after which none of your products or product ingredients have been animal tested
  • Be open to an independent audit throughout your supply chain and adhere to your animal testing policy and the Standard's strict criteria

Join Now!

If you have additional questions please see our Frequently Asked Questions or contact us directly.