Thank you for your interest in going cruelty free. Ethical shopping decisions are now easier than ever and go a long way to making a brighter future for laboratory animals. Follow the guide below to find products which are free from animal testing. If you have a query our Frequently Asked Questions may be able to help.
1. Go Cruelty Free Search
Simply use the search tool opposite to find all the companies that are approved under the Humane Cosmetics Standard and the Humane Household Products Standard.
2. Little Book of Cruelty Free
There are hundreds of products on the market that haven't been tested on animals and this pocket-guide will help you find them (UK only).
3. Leaping Bunny Logo
To help you identify cruelty free products, look out for the leaping bunny logo on product packaging.
This logo appears on many cosmetics and household products whose manufacturers are approved under the Humane Cosmetics Standard or the Humane Household Products Standard. This is your guarantee that a product — and its ingredients — have not been tested on animals.
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